Celebrating Exceptional Performance and Outstanding Community Service

TIME, Ally and the NADA are very honored to present the 51st Anniversary of the prestigious TIME Dealer of the Year Award.

As a true mark of excellence, the TIME Dealer of the Year award recognizes exceptional performance and outstanding community service that is an inspiration to us all. By presenting this annual award, TIME, Ally and NADA honor new-car dealerships across America and their tireless efforts to improve their communities and the world around them.

February 15, 2020: TIME Dealer of the Year Awards at NADA Show 2020

CONGRATULATIONS to the 2020 TIME Dealer of the Year, Susan Moffitt of Porsche Shreveport of Shreveport, Louisiana.

TIME and Ally: Celebrating Achievement

Ally and TIME have enjoyed an ten-year partnership that celebrates award-winning service and performance that make the world a better place.

What makes a TIME Dealer of the Year

Customer Satisfaction

Personnel training and record of service

Share of market

New and used vehicle sales performance

Service performance


Physical plant and facilities

Dealer association participation

Service to the community through civic, political and educational activities

To learn more about the judging criteria for the TIME Dealer of the Year award Winner, visit:

The Most Prestigious Honor a New Car Dealer Can Receive

“I didn’t choose the car business because I’m wild about cars… I get excited about what cars can do for people. Cars affect our lives in so many ways—and no family can function without a dependable car.”
Kitty Van BortelVan Bortel Motorcar Inc., 2016 TDOY Winner
“We pride ourselves on searching out quality employees and providing them with the tools and support they need to grow from entry-level jobs up to top management positions within the company”
Jack SalzmanLake Norman Chrysler Dodge Jeep Ram, 2018 TDOY Winner
“We trust and believe in transparency. This belief makes all the difference in the world when it comes to your reputation. Whether it’s with employees, customers, or the community, every decision we make as dealers touches so many people. “
John AlfirevichApple Chevrolet, 2019 TDOY Winner

The 2021 awards ceremony will take place in New Orleans, Louisiana